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Read persuasion social influence and compliance gaining by robert h gass available from rakuten kobo. Social influence, and compliance gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. Social psychology social influence occurs when one person the source engages in some behavior such as persuading, threatening or promising, or issuing orders that causes another person the target to behave differently from how he or she would otherwise behave. The fifth edition explores how social media continues to be a form of influence. Robert h california state university gass, fullerton usa,john s utah state university seiter, usa.
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